Gucci Has Taken to Creating Comical Memes in Launching New Watch Collection

In line with launching its new Le Marché des Merveilles collection of watches, Gucci's creative director Alessandro Michele went about gathering a group of viral social media creators to devise a campaign centered around quick-witted memes. The result is a curated collection of captioned art aimed to help viewers express themselves freely in today's fast-flowing online world. Revolving around the meme, "That Feeling When Gucci" or #TFWGucci, the project describes the moment of putting on one of...